Stevan Popević
I’ve spent twenty-five years in consumer goods in the Balkans and Central Europe: as a brand owner, as a distributor and, since 2020, as an independent adviser.
My path
2001 – 2004
Procter & Gamble
From finance, as a management accountant, to key account manager and unit manager.
2004 – 2011
SSL International / Reckitt Benckiser
Commercial manager for the Adriatic region with full P&L for Durex and Scholl in six markets, then country manager for the Czech and Slovak Republics.
2011 – 2020
Nelt Group
Vice president, leading €1 billion in turnover. Set up an organisational incubator and a BI and revenue management department. Before that, as sales and marketing director, led both the distribution and the manufacturing side of the group. Set up Nelt Pharmaceuticals within the group.
2020 –
Consult1
An independent consultancy for brand owners, producers, distributors and retailers: market entries, route-to-market changes, brand building and launches, and commercial upgrades.
How I work
Every recommendation comes with a P&L
A start in finance means every idea is tested against the numbers before it reaches you.
Both sides of the table
Experience as both brand owner and distributor shows what each side needs from a deal.
Honest about when to stop
Sometimes the best result is ending what doesn’t pay, and you’ll hear it as soon as it shows.
Paid only by you
Never by the distributors or partners I recommend.
Education
- Harvard Business School, Executive Education: Driving Profitable Growth (2018), Strategic Negotiations (2016), Aligning Strategy and Sales (2014)
- Faculty of International Management
- Cotrugli Business School, human resources training
Writing
Eighteen articles since 2021 on distribution, pricing, negotiation, sales and brands, and a book on negotiation on the way.
Where do you want your business to be in twelve months?
In a 30-minute call we look at your situation, and you get an honest answer on whether and how Consult1 can help.